SEGG Media Corporation (NASDAQ: SEGG, LTRYW) has announced a significant step in its expansion strategy by entering into a binding Letter of Intent with sports entrepreneur David Lloyd to acquire the rights to his All-Sports Arena in Boca Raton, Florida. The deal, valued at $14 million, will introduce the David Lloyd brand to the U.S. market under the name 'Sports.com All-Sports Arena, designed by David Lloyd.' This 100,000-square-foot facility is set to offer a unique blend of athletic, co-working, and hospitality services, featuring advanced amenities like AI-powered golf simulators, indoor courts, a gym, and a culinary offering by celebrity chef Todd English.
This acquisition is not just a milestone for SEGG Media Corporation but also the first phase of a broader ambition to penetrate the U.S. and Middle East markets, with projections indicating a first-year EBITDA exceeding $6 million. The collaboration between Sports.com's digital platform and David Lloyd's operational expertise aims to innovate fan engagement by merging digital and physical sports experiences. For further information, visit https://ibn.fm/2N78a.
