ONAR Holding Corp. (OTCQB: ONAR), led by CEO Claude Zdanow, is navigating the transformative shift in digital marketing towards AI-driven search and advertising. In a Forbes interview, Zdanow discussed the move away from traditional Google search methods to platforms powered by artificial intelligence, highlighting a preference among users for generative AI and chat interfaces. This evolution demands a new digital marketing approach, focusing on real-time AI searches that directly address user queries rather than optimizing for Google's algorithm.
The company's agencies are utilizing AI and data analytics to enhance campaign performance, customer targeting, and operational efficiencies, aiding mid-market companies in adapting to this new digital era. This strategic pivot is crucial for businesses aiming to maintain competitiveness in a rapidly changing online environment. ONAR Holding Corp.'s initiative reflects its dedication to innovation and leadership in the future of digital marketing. For further details, visit their newsroom at https://ibn.fm/ONAR.
