Marketing Signals has introduced an AI Search Optimisation service, targeting brands aiming for visibility in the rapidly evolving AI-driven search environment. This service integrates organic search, paid search, and AI-driven discovery to craft a dynamic strategy that responds to the latest in search technology advancements.
By leveraging large language models (LLMs), the service ensures brands are prominently featured in AI-generated search outcomes, offering a unified search presence across AI search, organic rankings, and PPC campaigns. This approach not only boosts brand awareness but also maintains consistency across various search platforms. The scalability of the service allows for the exploration of new search technologies without affecting current campaign structures.
Gareth Hoyle, Managing Director at Marketing Signals, highlighted the significant role of AI search in transforming the digital marketing sphere. The AI Search Optimisation service emerges as a critical tool for brands seeking to maintain a competitive edge, merging cutting-edge AI techniques with proven SEO and PPC methodologies.
