ONAR Holding Corp. (OTCQB: ONAR) has entered into a definitive agreement to acquire Retina.ai, a leader in AI marketing intelligence, marking a significant step to enhance its predictive analytics capabilities. This acquisition will integrate Retina.ai's advanced AI technologies with ONAR's Cortex engine, focusing on improving forecasts for customer lifetime value, churn, and campaign return on investment before advertising spend. Retina.ai's platform, trusted by major brands including Unilever and Dollar Shave Club, is set to enrich ONAR's SaaS offerings, offering new cross-sell opportunities and deeper real-time data insights across its services.
The strategic acquisition highlights ONAR's commitment to leveraging AI and predictive analytics to empower marketing strategies with more accurate data and actionable insights. This move reflects the increasing reliance on data-driven decision-making in the marketing sector, as businesses seek to optimize their marketing efforts and maximize ROI through advanced technological solutions.
