Hammer & Nails, a pioneer in transforming the men's grooming sector, has celebrated the opening of its 50th franchise in Nolensville, Tennessee, marking a significant milestone in its expansion strategy. This achievement not only highlights the brand's rapid growth but also its dedication to redefining men's grooming as an essential aspect of self-care and wellness. The brand has strategically partnered with UFC Hall of Famer Urijah Faber, who joins as a brand ambassador and franchise investor, to emphasize the importance of discipline, recovery, and confidence in men's grooming.
The collaboration with Faber aims to promote a lifestyle where grooming and self-care are fundamental to a man's daily routine. Hammer & Nails distinguishes itself with a wide range of services, from precision haircuts to unique treatments like the whiskey-infused foot treatment, all offered in a setting designed with masculinity and sophistication in mind. The brand's innovative membership model fosters loyalty and repeat business, appealing to men who value their appearance and overall well-being.
Looking ahead, Hammer & Nails CEO Aaron Meyers has set an ambitious goal to double the brand's presence by 2026. To achieve this, Amanda Grissom has been appointed as Director of Brand Growth, focusing on elevating brand awareness and accelerating franchise development. With plans to expand across the U.S., Hammer & Nails is poised to lead the men's grooming industry, making self-care both accessible and desirable for men nationwide.
