Vertical IQ, a leader in industry intelligence, and Ignite Sales, an award-winning bank sales engagement platform, have announced a partnership aimed at streamlining the integration of industry intelligence for financial institutions. This collaboration allows Vertical IQ's comprehensive industry and economic content to be dynamically applied within the Ignite Sales Engagement Platform, simplifying the user experience for business banking sales teams.
The partnership leverages Vertical IQ's extensive coverage of over 97% of the economic revenue in the U.S. and Canada, including more than 920 Industry Profiles and 3,400 local economic reports, to provide actionable insights directly within the Ignite platform. This integration enables frontline bankers to access valuable industry intelligence in real-time during customer conversations, enhancing the quality of interactions and outcomes for both the financial institutions and their customers.
Paul Hock, VP of Sales and Strategic Partnerships at Vertical IQ, emphasized the partnership's goal to empower bankers with timely insights, facilitating more informed conversations and stronger customer relationships. Similarly, Ken Patrick, Chief Growth Officer of Ignite Sales, highlighted the partnership's role in advancing their mission to deliver exceptional, tailored customer experiences by providing immediate access to high-value industry data.
The integration is currently being implemented with joint clients and is expected to be available to all Ignite Sales users by the fourth quarter of 2025. This initiative addresses the growing demand among banks for streamlined processes that save time while maintaining personalized, consultative customer experiences. By embedding Vertical IQ content directly into the Ignite platform, bankers can now access key industry trends and benchmarks without switching between platforms, leading to more knowledgeable bankers and satisfied customers.
