Kevel has unveiled Kevel Console, a groundbreaking AI-powered self-service platform aimed at revolutionizing retail media networks for retailers, marketplaces, and publishers. This platform promises to deliver scalability, control, and operational efficiency, empowering brands to transform their advertising strategies and streamline campaign management for measurable outcomes across all channels.
With the retail media sector poised for significant growth, Kevel Console addresses the expected migration of 25% of retail media budgets to offsite channels by 2027. Its AI-driven automation capabilities simplify the complexities of campaign management, enabling advertisers to boost performance on a large scale with enhanced control.
The platform features intelligent AI tools like AI Budget Management, AI-Powered Creative Builder, and AI Workflow Automation, which are tailored to optimize campaign budgets, automate ad creation, and streamline operations. James Avery, CEO of Kevel, highlighted the platform's potential to merge AI's capabilities with the flexibility retailers require for complete data control, facilitating the launch of custom campaigns in as little as 14 days.
Kevel Console's integration of on-site and off-site campaigns utilizes first-party data for privacy-compliant, highly targeted advertising across platforms. Early users, including Dagrofa and mobile.de, have reported notable improvements in purchase intent, sales growth, and reduced churn rates.
Distinguished by its API-first, modular design, Kevel Console incorporates cutting-edge AI technology to offer unparalleled customization, scalability, and data privacy. Adhering to SOC 1 & 2 compliance standards, the platform ensures quick deployment and easy integration with existing retail infrastructures, enabling businesses to confidently tackle the competitive market.
