G6 Hospitality, overseeing Motel 6 and Studio 6, reports its Revenue Management Services (RMS) program has achieved an 11% year-over-year revenue growth in the first quarter of 2025, significantly outpacing the broader market. This growth, more than double that of non-RMS properties, underscores the program's success through proprietary automation tools and strategic oversight.
Properties in the RMS program not only saw higher revenue but also a 10% increase in Average Daily Rate (ADR) compared to their counterparts, demonstrating effective pricing optimization. Additionally, digital channel performance saw a notable uptick, with RMS properties experiencing an 11.5% growth in web and app channels, a stark contrast to the 4.4% decline observed elsewhere.
The positive trend extended into April 2025, with revenue-managed properties achieving a 9% revenue growth, far exceeding the 0.7% growth of non-managed hotels. The ADR for RMS properties reached $78.24, significantly higher than the $66.68 for non-RMS properties. Sonal Sinha, CEO of G6 Hospitality, highlighted the program's contribution to franchisee success and guest satisfaction through advanced tools and expertise.
This development follows the introduction of the AI-powered My6 app, which has already boosted direct bookings by 14% year-over-year. These initiatives reflect G6 Hospitality's dedication to utilizing technology and data to foster franchisee achievements and enhance the guest experience.
