Authentic Holdings, via its subsidiary Maybacks Global Entertainment, LLC, has secured a key licensing agreement with Swerve TV, leading to the successful airing of 'Ring of Combat' from Atlantic City's Tropicana on June 13. The event exceeded viewership expectations and sparked considerable social media interaction, utilizing Swerve TV's broad platform that accesses 80% of U.S. and Canadian homes and more than 5 million combat sports fans.
'Ring of Combat' is renowned in the combat sports arena for propelling 165 fighters into the UFC, including champions like Matt Serra and Merab Dvalishvili. The broadcast's achievement on Swerve TV lays a robust groundwork for upcoming events, with intentions to offer the content on demand through the forthcoming iDreamCTV app.
This partnership between Maybacks Global Entertainment and Swerve TV illustrates the evolving blend of entertainment and technology, emphasizing Authentic Holdings' strategic initiative to broaden its portfolio and innovate in the streaming sector. The event's triumph highlights the lasting popularity of combat sports and the opportunities for digital platforms to grow their audience and interaction.
