GivBux Inc. (OTC: GBUX) has announced the finalization of a Share Exchange Agreement to acquire 100% of Charter House Financial AU, a move that signifies a strategic pivot towards gold-backed financial services. This acquisition, expected to close by July 13, 2025, leverages Charter House's asset-backed infrastructure and global networks to merge precious metals with digital payments through the GivBux app.
Anthony Capazze, founder of Charter House, projects the venture could generate up to $200 million in revenue in its first full year, highlighting the potential of combining fintech innovations with gold-backed assets. In alignment with this new direction, GivBux has canceled previously announced deals, including a $39 million acquisition of VitorganAmerica.shop, citing due diligence and funding challenges.
The integration of Charter House into GivBux's operations is expected to enhance the Super App's offerings, providing users with more diversified and secure financial services. The GivBux Super App, which allows users to make purchases at over 100 national retailers and earn cash back for charitable giving, is set to expand its functionalities further. This acquisition not only marks a significant milestone for GivBux but also reflects the growing trend of fintech companies exploring asset-backed financial solutions.
This strategic pivot by GivBux towards gold-backed fintech services could set a precedent in the industry, encouraging other companies to explore similar integrations. The focus on combining digital payments with precious metals reflects a broader shift towards more tangible and secure financial products in the digital age, potentially reshaping consumer expectations and industry standards.
