Director’s Corner has launched Ask Mort™, an AI assistant specifically designed for the funeral service industry, including funeral homes, crematories, cemeteries, hospice providers, and pet aftercare services. This innovative tool aims to streamline operations by automating routine inquiries and administrative tasks, thereby enabling staff to dedicate more time to offering compassionate care to families during their time of need.
Ask Mort™ provides round-the-clock automated support, instantly addressing frequently asked questions to alleviate call volume and reduce after-hours workload. It also facilitates personalized onboarding for families, preparing them with initial information and collecting necessary details before they engage with staff. For more complex questions, the system efficiently transitions the conversation to human staff, equipped with all relevant context.
Custom-trained to ensure accuracy, Ask Mort™ leverages each provider’s website, pricing lists, and policies to deliver tailored responses. It simplifies the process of sharing documents by automating their dispatch via chat, thereby minimizing the need for manual follow-ups. Moreover, the AI assistant enhances operational insights through an analytics dashboard that monitors key metrics such as popular inquiries, sentiment analysis, and staff performance.
Angela Human, Founding Partner of Director’s Corner, highlights that Ask Mort™ stands apart as a conversational AI, meticulously crafted to address the unique demands of funeral services. By taking over routine tasks, it empowers directors and their teams to concentrate on their core mission: providing empathetic support to grieving families.


