Wallid.co Ltd, a London-based fintech innovator, has unveiled a three-year forecast for AI-powered e-commerce, outlining a strategic roadmap to help merchants and platforms adapt to the changing digital shopping landscape. The forecast, led by CEO Ilya Mikin, predicts a significant shift towards AI-powered shopping, with consumers increasingly relying on AI assistants for personalized recommendations and seamless checkout processes. This trend is expected to transform global e-commerce, with AI-powered shopping projected to represent 15% of all online purchases by 2028.
The company's research highlights the emergence of 'ask-and-checkout' experiences, a new paradigm in product discovery and transaction completion. Early integrations, such as those between OpenAI and Shopify, along with AI agent adoptions by tech giants like Amazon, Google, and TikTok, underscore the growing importance of AI in e-commerce. Wallid's projections estimate AI-powered shopping to reach $189 billion by 2025, $630 billion by 2027, and $945 billion by 2028 in global Gross Merchandise Value (GMV).
To thrive in this evolving landscape, Wallid advises merchants to focus on four critical areas: discovery, personalization, checkout, and retention. The company offers an AI-personalized, open-banking powered checkout solution designed to meet these needs, featuring embedded, context-aware, and effortless payment options. Wallid's vision includes enabling payments within chat interfaces and AI agents, supporting real-time contextual adaptations, and facilitating low-cost, high-conversion account-to-account payments.
The future of e-commerce, according to Wallid, will be dominated by intelligent AI agents shopping on behalf of consumers, equipped with embedded financial logic for credit scoring, loyalty, and instant offers. Wallid aims to serve as the transactional backbone for this future, positioning itself as the premier infrastructure for AI-optimized payments worldwide.
