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BZBGEAR® Announces Strategic Rebranding to Reflect Growth and Innovation

TL;DR

BZBGEAR's rebrand and innovative AV solutions offer professionals a competitive edge with future-ready technologies and award-winning gear.

BZBGEAR's rebrand reflects its growth and innovation, offering a comprehensive catalog of pro AV and broadcasting solutions compatible with most brands.

BZBGEAR's commitment to innovation and customer support enhances global AV and broadcasting experiences, making technology more accessible and reliable.

Discover BZBGEAR's vibrant rebrand and cutting-edge AV solutions, including the world's first 8K 16x16 matrix switcher, at InfoComm 2025.

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BZBGEAR® Announces Strategic Rebranding to Reflect Growth and Innovation

BZBGEAR®, a leader in professional AV and broadcasting solutions, has unveiled a significant rebranding effort, marking a new chapter in its journey since 2019. This strategic move reflects the company's dedication to innovation, customer service, and its vision for the future of pro AV and broadcasting technology. Eugene Bocharov, CEO and President of BZBGEAR, emphasized that the rebrand symbolizes the company's mission to lead in the next generation of technology, supported by a comprehensive product lineup ranging from Full HD to 8K Ultra HD solutions.

The company's commitment to excellence is evidenced by its industry accolades, including Best of Show awards from ISE, InfoComm, and IBC, and Product of the Year honors from NAB Show and Videomaker. Innovations such as the world's first 8K 16x16 matrix switcher and the award-winning Adamo 4K AI auto-tracking PTZ camera underscore BZBGEAR's role in pushing technological boundaries. The new brand identity, featuring a vibrant color palette and a streamlined logo, represents creativity, precision, and momentum, while maintaining the company's core values of customer dedication, product excellence, and innovation.

BZBGEAR's rebranding also reinforces its commitment to exceptional service, offering a five-year warranty, a 60-day demo program, and US-based tech support. With an in-house warehouse and a global distribution network, the company ensures fast fulfillment and access to local expertise worldwide. Despite the rebrand, BZBGEAR's foundational values remain unchanged, as it continues to invite the AV community to collaborate in shaping the future of professional AV and broadcasting technology.

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