Kevel, a leading retail media technology provider, has announced the addition of Mark Mannino to its Board of Directors. With over two decades of experience in advertising technology and digital commerce, including significant roles at VidMob, Amazon, and Flywheel, Mannino is expected to contribute significantly to Kevel's strategic direction. This appointment coincides with Kevel's recent acquisition of Nexta and the upcoming introduction of the Kevel Console, a self-service platform aimed at simplifying product ads and display functionalities.
James Avery, Kevel's CEO, emphasized Mannino's deep expertise in programmatic advertising, retail media, and data-driven marketing as crucial for the company's expansion. Mannino's role is anticipated to accelerate Kevel's projects, such as the development of its Retail Media Cloud™, the advancement of a unified offsite strategy, and the deployment of AI-powered tools for audience segmentation and real-time decision-making.
Mannino shared his excitement about joining Kevel's board, commending the company's API-first strategy and its commitment to providing retailers with autonomy over their retail media technology. His expertise is expected to enhance Kevel's efforts to deliver adaptable, customizable, and privacy-centric technology solutions, facilitating the efficient creation, scaling, and optimization of retail media networks for retailers.
Under Mannino's advisory, Kevel aims to continue its trailblazing work in the retail media sector, offering solutions that not only enhance performance and revenue but also guarantee swift deployment. This strategic move solidifies Kevel's position as an essential ally for retailers seeking to enhance their advertising approaches in the fast-evolving digital landscape.
