Bella Vida Global has introduced the 'You Are Amazing' campaign through its luxury skincare line, Bella Vida Santa Barbara (BVSB), aiming to inspire women to celebrate their natural beauty and confidence. This initiative highlights the brand's commitment to clean, sustainable, and cruelty-free skincare, focusing on the values of self-care, wellness, and environmental stewardship. Featuring a commercial with Linda Summer and Antonio Lujak, the campaign showcases BVSB's products like the Brighten Vitamin C Cream and Cocomero Watermelon Glow Serum in a sophisticated black-and-white setting, available on platforms such as VYRE Network and Hulu.
Beyond the commercial, the campaign extends to billboards and digital ads in major cities, with influencers Dominique Monroe, Linda Summer, and Mary Tran amplifying the brand's empowering message. Erin Schmidt, Bella Vida Global's Founder and CEO, describes the campaign as a homage to women who have felt overlooked, asserting that true beauty comes from confidence and self-acceptance. Targeting Generation X and Millennials, BVSB employs a mix of print, experiential marketing, and social media to connect with its audience, with plans for a three-part TV mini-series in the fourth quarter to further explore themes of self-discovery and empowerment.
Launched in 2019 by Schmidt, BVSB was created from a personal need for safer, more sustainable skincare options, driven by Schmidt's own skin challenges and her commitment to providing effective products for her family and the wider community. The brand advocates for a lifestyle that embraces wellness, self-care, and environmental consciousness, encouraging everyone to appreciate their individuality and beauty.
