Missing Thorn, a pioneering non-alcoholic wine brand from Napa Valley, has officially launched and expanded its availability across Canada, responding to the increasing demand for high-quality alcohol-free beverages. The Canadian market for non-alcoholic drinks is on a significant rise, with projections indicating it could reach C$68 million by 2030. This expansion is a strategic move by Missing Thorn to cater to the sophisticated tastes of Canadian consumers seeking mindful drinking options.
The brand's portfolio includes a variety of options such as Still Red, Still White, Still Rosé, Sparkling White, and Sparkling Rosé. Each product is crafted to meet the highest standards of quality, being natural, vegan, gluten-free, and low in calories. The wines are produced using California-sourced grapes and undergo a unique low-temperature vacuum distillation process, ensuring the preservation of their distinctive flavors and aromas.
Since its introduction in late 2024, Missing Thorn has experienced remarkable growth, with a 300% increase in sales during the first two quarters of 2025. The brand has received critical acclaim, with notable mentions in The New York Times and Food & Wine, highlighting the exceptional quality of its offerings. Renowned restaurateur Danny Meyer has also recognized Missing Thorn as a 'game-changer' in the beverage industry.
Stephanie Honig, President and Co-Founder of Missing Thorn, expressed enthusiasm about introducing the brand to Canadian wine enthusiasts. Aaron Pott, Co-Founder and Winemaker, emphasized the craftsmanship behind each bottle, confident in its appeal to the Canadian market. Scott Merwin of Ravenna Wine Imports pointed out the 24% growth in the non-alcoholic beverage sector in Canada last year, underscoring the timely nature of Missing Thorn's expansion.
Missing Thorn wines are now available in Ontario through Ravenna Wine Imports and online, with plans to extend availability to other provinces. Priced between $25–$30 CAD per bottle, the wines are positioned in the premium segment, reflecting their quality and the innovative approach behind their creation. For insights into the burgeoning non-alcoholic wine market in Canada, Allied Market Research offers comprehensive analysis and forecasts.
