Jive PR + Digital, an award-winning public relations and digital marketing agency, has recently expanded its client portfolio by adding several new clients across the consumer packaged goods (CPG) and entertainment sectors. This expansion underscores the agency's innovative approach to modern marketing strategies, which has been instrumental in attracting a diverse range of industries, from food and wellness to jewelry and entertainment. Among the new clients are Benestar Brands' Mac's Pork Rinds, Splitsville, Herbal Magic, and Caitlyn Minimalist, each benefiting from Jive's integrated campaigns designed to increase revenue and enhance digital engagement.
Lindsay Nahmiache, co-founder and CEO of Jive PR + Digital, highlighted the agency's unique Performance PR methodology. This approach combines traditional storytelling with data-driven insights, SEO, and AI-powered search techniques to deliver measurable visibility, engagement, and conversions for clients. The effectiveness of this strategy is evident in the agency's recent achievements, including securing over 200 media placements for the Edelman Fossil Park & Museum of Rowan University in high-profile outlets such as The New York Times, Forbes, and USA Today. Additionally, a campaign for Activate achieved a remarkable 640% return on investment through strategic influencer partnerships.
The Mac's Pork Rinds campaign serves as a prime example of Jive's innovative approach. By focusing on creative recipe development and fostering a community among keto and low-carb enthusiasts, the campaign has successfully repositioned the product beyond traditional snacking. This strategy has not only increased brand recall but also driven significant sales growth in the Southwest region. Jive's ability to create culturally relevant content that resonates with target audiences is a testament to its use of advanced tools and algorithms to identify and leverage emerging trends and conversations.
Jive PR + Digital's success reflects a broader shift in the marketing industry towards more sophisticated, results-driven approaches that prioritize measurable outcomes and community engagement over traditional awareness generation. By consistently delivering on these fronts, Jive is establishing itself as a leader in the rapidly evolving digital marketing landscape, setting a new standard for how brands connect with their audiences in meaningful and impactful ways.
