Signarama, recognized as the world's leading sign and graphics franchise, recently held its annual international convention in Las Vegas, an event that highlighted the franchise's innovative spirit and the strength of its network. The convention, known as SARCON, brought together nearly 400 franchise owners and employees, coinciding with the International Sign Association's annual Sign Expo. President A.J. Titus highlighted the event's role in celebrating achievements and sharing strategies for business growth.
The convention's agenda was packed with activities designed to foster learning and collaboration among attendees. These included a vendor trade show, specialized training seminars, and breakout sessions focusing on key business areas such as sales, production, financial management, and team culture. A standout moment was the announcement of Signarama's new partnership with Location3, a digital marketing agency that specializes in franchise brands. This collaboration introduces franchise owners to LOCALACT, a proprietary platform aimed at enhancing local marketing efforts and brand visibility.
The event also served as a platform to recognize the outstanding contributions of franchise owners across various categories. Awards such as Rookie of the Year and the Bill Schwalje Humanitarian of the Year were presented, alongside sign-specific accolades celebrating excellence in vehicle graphics, digital print output, and original design concepts. Casey Valiant from Evansville, Indiana, was among the notable winners, receiving multiple awards for his work in vinyl, self-promotion, and original in-house design.
Through initiatives like SARCON, Signarama demonstrates its dedication to the continuous improvement and success of its franchise network. By leveraging technological advancements, strategic marketing partnerships, and a culture of recognition, Signarama solidifies its position as a frontrunner in the sign and graphics industry. The convention not only celebrated past achievements but also set the stage for future growth and innovation within the franchise.
