The collaboration between Players Health and MaxU marks a significant step forward in addressing the mental health and performance needs of young athletes across North America. This partnership, announced during Mental Health Awareness Month, leverages MaxU's cutting-edge mental performance platform alongside Players Health's athlete safety services to offer a holistic approach to athlete development. The initiative is designed to equip young athletes with the psychological tools necessary for success, both on and off the field.
Dan Greco, Co-Founder of MaxU, highlights the transformative potential of this alliance, stating it goes beyond a traditional partnership to become a movement aimed at fostering focus, confidence, and resilience among young athletes. Kyle Lubrano, Chief Athlete Safety Officer of Players Health, underscores the importance of mental resilience, pointing out the need for athletes to develop skills that help them handle pressure and build psychological strength over time.
The partnership's scalable model ensures that advanced mental skills training is accessible to teams, schools, and youth organizations, signaling a shift in how mental wellness and performance are integrated into youth sports. By focusing on the mental, emotional, and physical well-being of athletes, Players Health and MaxU are setting a new standard for comprehensive athlete development. For more information on how this partnership is changing the landscape of youth sports, visit https://www.maxu.com and https://www.playershealth.com.


