Yuenglings Ice Cream Corporation, now known as Frequency Holdings, Inc., has taken a significant step in its strategic evolution by filing amended articles of incorporation with the State of Nevada. This move is not merely a change in name but signifies a profound shift in the company's direction towards becoming a technology holding company. The rebranding is inspired by the successful models of Berkshire Hathaway and Alphabet, aiming to cultivate a portfolio of high-impact technology ventures that promise vertical leadership and sustainable growth.
CEO Rick Jordan highlighted the strategic rationale behind the rebranding, stating, "This isn't about noise, it's about signal." The company's vision is centered around creating platforms that embody clarity, speed, and purpose across various technology sectors. This strategic pivot underscores Frequency Holdings' commitment to leveraging technology for long-term value creation.
ReachOut, the company's flagship subsidiary, remains at the forefront of this transformation, continuing its aggressive acquisition strategy within the IT and cybersecurity market. Targeting regional firms with revenues between $500,000 and $2 million, ReachOut plans to utilize AI-driven support models and operational playbooks to seamlessly integrate these acquisitions. This approach is indicative of Frequency Holdings' broader strategy to harness technology for operational efficiency and market expansion.
In addition to ReachOut, Frequency Holdings is developing TRUSTLESS, an innovative venture focused on digital identity and data verification. Designed to operate independently, TRUSTLESS represents the company's ambition to explore new frontiers in technology. With other synergistic ventures under consideration, Frequency Holdings is poised to expand its ecosystem, further solidifying its position in the digital marketplace.
The name change, filed on May 9th, 2025, is a clear indicator of the company's future trajectory. As Frequency Holdings, the organization is set to redefine its identity in the technology sector, backed by a strategic vision that prioritizes innovation, growth, and shareholder value. The rebranding effort, including the launch of new social media accounts and a dedicated landing page, marks the beginning of a new chapter for the company as it navigates the complexities of the digital age.
