Hammer & Nails, a brand that has become synonymous with premium grooming experiences for men, has recently celebrated the opening of its 51st location in Santa Monica, California. This new outlet, situated at 12121 Olympic Blvd, not only expands the brand's footprint but also reinforces its commitment to transforming the men's grooming industry. The grand opening event on July 26 was graced by community leaders, influencers, and UFC Hall of Famer Urijah Faber, who has joined the brand as an ambassador and investor, highlighting the growing appeal of Hammer & Nails beyond just grooming services.
The Santa Monica location offers a comprehensive suite of grooming services designed to cater to the modern man's needs. From precision haircuts and shaves to classic hand and foot care, including the brand's unique whiskey-infused foot treatment, the outlet promises a tailored grooming experience. Aaron Meyers, CEO of Hammer & Nails, underscored the importance of this expansion, stating, Santa Monica represents a key milestone in our journey to redefine the men's grooming industry across the U.S. This opening is the brand's tenth in California, edging closer to its goal of 100 locations nationwide by the end of 2026.
Behind the rapid expansion of Hammer & Nails is a successful franchise model that appeals to entrepreneurs and investors alike, drawn by the brand's focus on wellness, hospitality, and community. Fes Russell, the owner of the Santa Monica location, expressed his excitement about introducing Hammer & Nails to a community that values both wellness and style, offering men a distinctive space to focus on their grooming and self-confidence.
In addition to its wide range of services, Hammer & Nails also offers a membership model that provides access to premium offerings such as extended massage time, aromatherapy steamed towels, and custom technical detailing. This model is designed for men who seek a holistic grooming experience in an environment that combines luxury with a sense of camaraderie. With its latest opening, Hammer & Nails continues to elevate the standards of the men's grooming industry, blending luxury, comfort, and community in every location.
