California Tortilla, a leader in fast-casual California-style Mexican cuisine, is celebrating its 30th anniversary with a unique Memory Contest that invites customers to share their most memorable experiences with the brand. Thirty winners will be awarded free burritos for an entire year, a gesture that underscores the company's appreciation for its loyal customer base. Keith Goldman, President and CEO of California Tortilla, highlighted the contest as a way to honor the customers who have played a pivotal role in the brand's journey over the past three decades.
The contest requires participants to be at least 18 years old, with submissions accepted through direct messages on Instagram or other specified channels until June 1, 2025. Winners will be announced in June, offering a nostalgic look back at the moments that have defined California Tortilla's relationship with its patrons. For more details on how to participate, visit https://www.californiatortilla.com.
Alongside the Memory Contest, California Tortilla is also enhancing its Burrito Elito loyalty program. Members can accumulate points with every purchase, enjoy exclusive benefits, and receive updates on new offerings by either downloading the restaurant's mobile app or signing up in-store. This initiative reflects the brand's commitment to rewarding its customers and fostering a deeper connection with them.
Since its inception in 1995, California Tortilla has expanded to 27 locations and garnered numerous awards, including accolades from FastCasual.com and local recognitions. The brand has set itself apart by serving chef-inspired Mexican dishes that feature bold flavors and premium ingredients, a testament to its dedication to quality and innovation in the fast-casual dining sector.
