DeepTarget Inc. has announced its Summer 2025 Release, introducing Drip Campaigns for digital banking ads, a novel feature in the digital banking sector. This innovation enables financial institutions to deliver personalized messages to customers based on their online and mobile banking activities, streamlining engagement without the complexities of traditional email marketing.
Jenna Stone, Director of Business Intelligence at IncredibleBank, praised Drip Campaigns for their ability to sustain customer engagement and boost sales autonomously. The technology crafts a dynamic ad sequence that evolves with user interactions, ensuring relevance and timeliness, thereby enriching the customer experience and fostering higher conversion rates within the digital banking platform.
Preetha Pulusani, CEO of DeepTarget, highlighted the transformative impact of Drip Campaigns on digital banking banners. This feature empowers financial institutions with automated, behavior-responsive ad sequences, establishing a new benchmark for digital engagement in banking. It provides versatile message delivery options and comprehensive sequence management tools, catering to the diverse needs of banks and credit unions.
For community banks and credit unions operating with constrained marketing resources, Drip Campaigns offer an efficient strategy to enhance engagement and conversions without escalating operational costs. The Summer 2025 Release also brings improvements to DeepTarget's Digital Experience Platform, aiding financial institutions in optimizing their digital marketing efforts.
DeepTarget's Drip Campaigns underscore the company's leadership in revolutionizing digital banking marketing, delivering tools that not only improve customer engagement but also yield tangible outcomes. More details about this innovative technology are available at https://www.deeptarget.com.
