Survale, a leader in candidate experience management solutions, has strategically expanded its research capabilities by acquiring the CandE Candidate Experience Research and Awards Program from ERE Media. This acquisition, completed earlier this month, not only includes all program assets but also welcomes Kevin Grossman, previously VP of Research at ERE, as Vice President of CandE Benchmark Research at Survale. This move builds on Survale's existing partnership with the CandE program, where it has provided the technology platform since 2017.
Jason Moreau, CEO of Survale, highlighted the acquisition as a natural progression that enhances benchmark data, broadens the network of talent acquisition leaders, and enriches industry expertise. For participants of the CandE program, this transition means a more seamless and integrated research experience, with access to advanced features and benefits. Grossman pointed out the enhanced value this brings to organizations focused on delivering outstanding candidate experiences.
The CandE program's research underscores the profound impact of candidate experience on recruiting strategies. Findings show that organizations with high candidate satisfaction scores see up to 60% of candidates willing to reapply, 55% more likely to refer others, and 40% becoming brand advocates. On the flip side, negative experiences can pose significant reputational risks, with 66% of candidates sharing negative feedback and 34% posting it on professional platforms.
With Survale's real-time feedback platform now fully integrated with the CandE program, organizations are better equipped to proactively tackle candidate experience challenges. This integration allows for the collection and analysis of satisfaction data throughout the recruitment lifecycle, enabling companies to refine their hiring processes and safeguard their employer brand. The merger of Survale's technological prowess with the CandE program's benchmarking insights marks a pivotal advancement in talent acquisition research, offering organizations unparalleled visibility into effective recruitment strategies.
