SEGG Media Corporation, through its original content division Sports.com Studios Ltd, has announced a strategic co-production alliance with GOATS Entertainment. This partnership aims to leverage the legacies of elite athletes, transforming them into monetizable assets through a variety of mediums including docuseries, exclusive merchandise, and global fan activations. The collaboration is set to drive high-margin revenue streams across multiple channels such as OTT, e-commerce, experiential, and licensing.
GOATS Entertainment, co-founded by filmmaker Kevin Kaufman and entertainment executive Joe DiMuro, brings to the table an extensive archive of over 90,000 iconic sports photographs by Walter Iooss Jr. and exclusive filmed interviews with more than 25 legendary athletes. Among these are interviews with sports icons such as Kobe Bryant, Tiger Woods, Joe Montana, and Chris Evert. This rich repository of content will serve as the foundation for initial projects, including Footballers Live, a behind-the-scenes look at professional footballers, and SAS Unscripted with Ant Middleton, a military competition series filmed in the UAE.
The revenue initiatives stemming from this partnership are diverse, spanning premium content, exclusive streaming rights, limited-edition collectibles, branded partnerships, and live events in key global markets. This innovative approach not only promises to redefine fan engagement but also opens up new avenues for revenue generation in the sports and entertainment industry.
SEGG Media Corporation, listed on NASDAQ under the tickers SEGG and LTRYW, is a global sports, entertainment, and gaming group. It operates a portfolio of digital assets including Sports.com, Concerts.com, and Lottery.com, focusing on immersive fan engagement, ethical gaming, and AI-driven live experiences. This partnership with GOATS Entertainment underscores SEGG Media's commitment to redefining how global audiences interact with the content they love.
