The National Association of Women Business Owners (NAWBO) Orlando has identified eight women entrepreneurs as finalists for its 2025 PropelHER Pitch Competition, a highlight of the upcoming Take Flight Women's Business Conference on May 15, 2025. This competition is a pivotal platform for female founders across the NextGen, Emerging, and Established categories, offering over $18,000 in cash prizes and essential business services such as legal support and marketing packages.
Among the NextGen finalists, Line Cherrelus stands out with her innovative mobile app, Hair Hub, aimed at providing Black women with affordable hair care solutions. Elaina Dixon's Blossoming to Broadway offers a unique approach to youth development through drama therapy, showcasing the diversity of ideas among the finalists. The Emerging category features Janell Borrero's MoneyPOP, a fintech platform leveraging AI to offer financial coaching specifically for beauty professionals, and Daisy Parks' Wellside Health, which brings telehealth services to the forefront of healthcare innovation.
The Established category is represented by Julie Kostic of JK Creative, a design agency that has carved a niche in small business branding, and Cristina Duncan's Leaders in Training, a program that blends leadership development with community service. These finalists exemplify the breadth of entrepreneurial talent and the impact of women-led businesses in various sectors.
The Take Flight Women's Business Conference is not just about the competition; it's a comprehensive event offering attendees the chance to learn from keynote speakers, engage in expert-led panels on crucial topics like marketing and funding, and network with a community of women business leaders, investors, and mentors. Karen Kurta, Chair of the PropelHER Committee, and Deanna Novak, Judging Coordinator, both emphasize the competition's role as a catalyst for women entrepreneurs to transform industries and contribute significantly to the economy.
This event is a testament to NAWBO Orlando's dedication to fostering the growth of women-owned businesses and creating meaningful opportunities for entrepreneurial advancement. For more information on the finalists and the competition, visit https://www.nawbo.org.
