Meridianbet, a global leader in sports betting and iGaming, has recently shared its corporate social responsibility (CSR) milestones for 2024, demonstrating a comprehensive approach to sustainability and social impact across its international operations. The company's efforts spanned 25 markets, with nearly 300 CSR actions focusing on healthcare, education, sports development, and support for local institutions. A notable highlight is its pioneering partnership with Crvena zvezda, marking the first emblem logo integration between a gaming brand and a top-tier European sports team.
Technological innovation remains a cornerstone of Meridianbet's strategy, as evidenced by its membership in the '5% Tech Club', a select group of operators that develop their entire technology stack in-house. This technological edge supports the company's social initiatives, such as the Meridianbet Donate Button and a global book donation program aimed at enriching underfunded libraries. Additionally, Meridianbet launched the 'Scan. Help.' campaign, leveraging QR codes to finance critical medical equipment for maternity hospitals, and extended its support to women's football and flood relief efforts in Brazil.
Governance and diversity are integral to Meridianbet's ethos, with women occupying over 60% of managerial roles. The company's active participation in the European Organization for Gaming Law reflects its dedication to fostering responsible gaming industry practices. CEO Zoran Milosevic highlighted the company's ESG strategy as a core operational principle, not just a corporate mantra, driving measurable benefits across various sectors. The upcoming 2024 ESG Report is anticipated to offer further details on Meridianbet's sustainable business practices and global influence.
For more information on Meridianbet's CSR initiatives, visit https://www.meridianbet.com.
