The announcement of a strategic partnership between Rivet|MRO, a Marketing Resource Organization, and Profit2, a pricing optimization firm, marks a significant step towards empowering independent industrial and electrical distributors with tools for enhanced market performance. This collaboration is set to merge Rivet|MRO's co-op marketing services with Profit2's expertise in pricing optimization, offering a comprehensive solution to the challenges faced by distributors in maximizing profitability.
Tim Rasmussen, Founder & Principal of Rivet|MRO, pointed out the importance of this alliance in providing a holistic approach to growth, one that encompasses both marketing and pricing strategies. Profit2's contribution is particularly noteworthy, given its proven ability to help distributors increase their margins by 1 to 2 percentage points through data-driven pricing strategies. This aspect of the partnership is expected to be a game-changer for distributors looking to improve their bottom line.
Paul Parsons, Partner at Profit2, expressed optimism about the partnership's potential to broaden their impact, offering clients a seamless integration of pricing optimization and effective marketing efforts. Profit2's methodology, which focuses on pinpointing underpriced areas, streamlining price maintenance, and bolstering sales team confidence in pricing systems, has already benefited over 350 clients, delivering an average margin increase of 1.6 points in the first year alone.
This strategic partnership is a testament to both companies' commitment to equipping independent distributors with the sophisticated tools and strategies needed for sustainable growth and improved profitability in today's competitive market. For more information on how Profit2 achieves these results, visit https://www.profit2.com. Similarly, details about Rivet|MRO's services can be found at https://www.rivetmro.com.
