Nancy Clara, an international business consultant, has unveiled her first book, 'Step by Step: How to Do Business with the United States', at a notable event in Madrid's Literary Quarter. The launch, which took place at La Botica de las Letras, was attended by a diverse group of entrepreneurs, cultural leaders, and media professionals, all eager to gain insights into navigating the complexities of the U.S. market.
The book is a response to the unique challenges faced by Hispanic entrepreneurs when attempting to establish a presence in the U.S. market. Clara leverages her 25 years of experience as a business strategist to offer practical advice and motivational strategies aimed at facilitating successful market entry. The event was enriched by the presence of Jorge Brown, President of the Global Institute for the Future of Tourism, and featured notable attendees such as former U.S. Congresswoman Loretta Sánchez and Spanish entrepreneur Aurelio García de Sola.
Held in a venue surrounded by literary history, near the former residences of Miguel de Cervantes and Lope de Vega, the book launch highlighted the importance of cultural bridging and entrepreneurial storytelling. Clara's work is designed to simplify the intricacies of U.S. business practices for Hispanic entrepreneurs, offering a detailed guide for international expansion. Her extensive background, including founding Hispanic TARGET Magazine and serving as Director of the Argentine-American Chamber of Commerce in Florida, positions her as a trusted authority on the subject.
For more information on navigating international business challenges, visit https://www.hispanictarget.com.
