Cure Hydration is set to make a significant impact in the retail sector with its nationwide launch in Whole Foods Market stores. This expansion introduces the brand's Kids line to over 500 locations, with five additional core products following shortly. The brand stands out for its commitment to health and sustainability, offering a hydration solution that adheres to World Health Organization Oral Rehydration Solution standards. Unlike traditional sports drinks, Cure's formula provides four times the electrolytes without the addition of sugars or artificial sweeteners, relying instead on natural ingredients such as coconut water and pink Himalayan salt.
The partnership with Whole Foods Market is a strategic move for Cure Hydration, as highlighted by CEO and Founder Lauren Picasso. Whole Foods Market's dedication to high-quality, clean products aligns perfectly with Cure's mission to deliver scientifically formulated, nutritious hydration options. This collaboration not only expands Cure's accessibility but also reinforces the brand's position as a leader in the premium plant-based hydration market.
Environmental sustainability is another cornerstone of Cure Hydration's philosophy. The brand's innovative stick pack packaging significantly reduces plastic use by 95% compared to conventional bottled beverages. Furthermore, Cure's partnership with rePurpose Global ensures its packaging is certified plastic-neutral. Beyond its product offerings, Cure is committed to giving back, supporting local communities and donating product servings to those in need.
Available in a variety of flavors, Cure Hydration caters to a wide audience. The Kids line features Fruit Punch, Pink Lemonade, and Mixed Berry, while the core products include Berry Pomegranate, Lemonade, Tropical Punch, Watermelon, and Strawberry Kiwi. All products are vegan, gluten-free, and non-GMO, meeting the demands of health-conscious consumers. Andy Jackson, Whole Foods Market's Principal Category Merchant, commended Cure Hydration for its alignment with the retailer's mission to provide products that benefit both people and the planet.
