DeepTarget Inc. has achieved recognition as a finalist in the Banking Tech Awards USA 2025, a testament to the innovative capabilities of its AI-powered Digital Experience Platform (DXP). This platform is designed to empower community financial institutions by transforming their digital banking interfaces into strategic revenue channels. By leveraging advanced artificial intelligence and consumer data from core banking platforms, the DXP offers an intelligent personalization engine that significantly enhances the digital banking experience.
The significance of this innovation cannot be overstated, especially in a competitive landscape where community financial institutions struggle to keep pace with technology giants. CEO Preetha Pulusani highlighted the platform's ability to deliver personalized, anticipatory services akin to those offered by Amazon and Netflix. This capability not only elevates the user experience but also repositions digital banking from a cost center to a strategic differentiator for smaller institutions.
Key features of the DXP include its seamless integration with existing digital banking platforms, comprehensive campaign lifecycle management, and AI-driven insights tailored for community banking. Moreover, the platform's scalability ensures that institutions of various sizes can benefit from its offerings. A notable aspect of the DXP is its direct linkage between personalization efforts and measurable revenue, complemented by clear ROI tracking and performance analytics.
The Banking Tech Awards, organized by FinTech Futures, celebrate excellence in banking technology across the United States. The upcoming ceremony in New York City on May 29 will reveal the winners, placing DeepTarget's innovative approach to financial technology personalization under the spotlight alongside other industry leaders. This accolade underscores the escalating importance of AI-driven personalization in the financial services sector, particularly for community banks and credit unions aiming to thrive in a digital-first marketplace.
