Venture capitalist Nick Cooney is redefining the impact of a book launch by tying each pre-order of his upcoming book, What We Don't Do: Inaction in the Face of Suffering and the Drive to Do More, to a $100 donation to high-impact charitable programs. This initiative, spearheaded by Cooney, the founder and managing partner at Lever VC, seeks to address some of the most pressing global challenges, including extreme poverty, animal suffering, and environmental degradation. The book itself delves into the psychological hurdles that often prevent individuals from taking action against such issues, offering readers practical advice on how to increase their personal impact.
The philanthropic model adopted by Cooney is not just a one-time gesture but a sustained commitment. He has vowed to continue donating until his personal liquid wealth is depleted, underscoring the depth of his dedication to fostering social change. Published by Regalo Press and distributed by Simon & Schuster, this project stands at the intersection of literature and altruism, setting a precedent for how publishing can serve as a platform for philanthropy. Gretchen Young of Regalo Press highlighted the growing traction of this initiative, fueled by strategic social media campaigns and collaborations with influencers.
By aligning the success of his book with the welfare of those in need, Cooney is challenging traditional notions of publishing and philanthropy. The book, available for pre-order until April 14th and set for release on April 15th, represents more than just a literary achievement; it is a call to action. For more information on the book and its mission, visit Simon & Schuster. This innovative approach not only amplifies the reach of Cooney's message but also demonstrates the potential for creative solutions to drive meaningful change in the world.
