The formation of Monarca Authentic Snacks marks a significant milestone in the Hispanic snacking industry, as Benestar Brands and Palmex Alimentos join forces to create a new leader in crispy snacks. This merger unites nine manufacturing plants across the United States and Mexico, with a distribution network spanning over 17 countries, positioning the company as a dominant player in the Americas.
Under the leadership of Chairman and CEO Jose Luis Prado, Monarca Authentic Snacks is set to tap into the burgeoning Hispanic consumer market. With 75% of U.S. consumers on the lookout for new and unique flavors, the company's portfolio, which includes top-selling brands like Mac's and Chicas, is well-placed to meet this demand. The Monarca Authentic Snacks brand draws inspiration from the Monarch butterfly, embodying themes of heritage, resilience, and transformation, as explained by Jesus Velazquez, U.S. President of the company.
The merger combines the strengths of Benestar/Evans and Palmex, creating a vertically integrated manufacturer capable of producing a wide range of snacks, including pork rinds, tortilla chips, and snack mixes. With a focus on innovation and strategic partnerships, Monarca Authentic Snacks is poised to introduce new snacking concepts that cater to the evolving preferences of consumers and retailers alike.
By leveraging its deep category expertise and expanded production capacity, Monarca Authentic Snacks aims to lead the Hispanic snacking market. The company's strategy involves blending traditional flavors with innovative approaches to deliver authentic, high-quality snack experiences across North, Central, and South America, setting a new standard in the industry.
