Image Protect, Inc. has taken a significant step towards diversifying its business portfolio by establishing Global Wellness Products, a new division dedicated to health and wellness technologies. This move is underscored by the division's exclusive marketing and distribution agreement with Therma Bright, Inc., a Canadian innovator in medical devices. The partnership is set to introduce two groundbreaking products to the market: the InterceptCS™ Cold Sore Prevention Device and the Benepod™ light therapy pain relief device.
The global cold sore treatment market, valued at $1.02 billion in 2024, is expected to reach $1.57 billion by 2031, according to Coherent Research. This growth trajectory presents a lucrative opportunity for Global Wellness Products. Frank Casella, CEO of Global Wellness Products, emphasized the division's strategic positioning to meet the needs of over 5 million chronic cold sore sufferers in the United States with the InterceptCS™ device, offering a technological alternative to traditional treatments.
Rob Fia, President of Therma Bright, shared his optimism about the collaboration, highlighting the potential for broader market penetration through Global Wellness Products' expertise in direct-to-consumer marketing and retail partnerships. With a management team boasting over 50 years of combined experience in consumer sales, the division is poised for success, with expectations to become Image Protect's highest-grossing division. Plans are already underway to expand the product line in the summer of 2025.
This expansion reflects Image Protect's strategic pivot towards high-growth sectors within healthcare technology. By focusing on clinically validated products that solve specific health challenges, the company is laying the groundwork for a significant presence in the wellness industry. For more information on Therma Bright's innovative devices, visit https://www.thermabright.com.
