Meridianbet, a subsidiary of Golden Matrix Group Inc. (NASDAQ: GMGI), has launched a groundbreaking mobile feature named Watch & Bet, designed to significantly enhance the live sports betting experience. This innovative feature enables users to watch live sports events in full-screen mode while placing in-play bets, a dual functionality that could redefine user engagement on sports betting platforms.
The Watch & Bet feature is strategically developed to improve key performance metrics by reducing navigation friction and keeping users engaged during live sports events. It displays various betting markets alongside the live stream, encouraging users to place more bets and spend more time on the platform. Zoran Milosevic, CEO of Meridianbet, highlighted the feature's role in enriching the company's live betting ecosystem, noting its potential to increase monetization per session and drive platform growth.
This launch follows Golden Matrix Group's impressive financial achievements in fiscal year 2024, with GAAP revenue soaring to $151.1 million from $93.0 million in 2023. The company's unaudited organic revenue also saw a notable rise, reaching approximately $159.7 million in 2024 compared to $136.7 million the previous year. The Watch & Bet feature is now accessible on Meridianbet's mobile web platform and is fully integrated into its proprietary sportsbook infrastructure, marking a significant innovation in the online sports betting market. For more information, visit https://www.meridianbet.com.
