Graze Craze, a prominent name in the charcuterie franchise sector, has announced significant achievements in 2024, showcasing the changing preferences in the specialty food service industry. The company reported a 33% increase in same-store sales and an 80% jump in systemwide sales, continuing its streak of positive growth for the 14th consecutive quarter. This growth is complemented by the opening of 32 new locations across four additional states and its first international store in Brossard, Quebec, marking a 20% increase in unit growth from the previous year.
The franchise's development momentum is evident with 49 new franchise agreements signed and 51 locations in the pipeline. Cory Hibbard, the company's President, reiterated Graze Craze's mission to democratize charcuterie, transforming it from a luxury to an everyday dining option. Seasonal offerings like the Springtime Spread, Game Day, and Holiday Boards played a pivotal role in driving sales, contributing over half a million dollars in revenue in 2024.
Looking ahead, Graze Craze has ambitious plans to open more than 50 locations in 2025, targeting new markets in New York, Maryland, and Kentucky. Ray Titus, CEO of United Franchise Group, commended the brand for its keen understanding of consumer trends and its ability to adapt, which has been instrumental in its success. With the franchise on track to reach 100 locations soon, Graze Craze is reinforcing its position as a leader in the specialty food sector.
Graze Craze's success is attributed to its innovative approach to charcuterie, offering hand-crafted boards and boxes that cater to a wide range of dietary preferences. This strategy not only redefines traditional culinary experiences but also emphasizes convenience and creativity, appealing to a modern consumer base. For more information on their offerings, visit https://www.grazecraze.com.
