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The Great Greek Mediterranean Grill Expands Rapidly with 19 New Locations in 2024

TL;DR

The Great Greek Mediterranean Grill is expanding rapidly, opening new locations across the U.S. and internationally, surpassing 100 operational units by year-end.

The brand's success is driven by authentic, high-quality ingredients, freshly prepared dishes, and a staged dining experience that rivals full-service restaurants.

The Great Greek's growth reflects a consumer shift toward fresh, flavorful, and healthier dining options, contributing to a better dining landscape worldwide.

The Great Greek has been recognized as a standout franchise, ranking on various lists of smartest-growing brands, showcasing its impact on the industry.

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The Great Greek Mediterranean Grill Expands Rapidly with 19 New Locations in 2024

The Great Greek Mediterranean Grill is marking a significant milestone in its growth trajectory with the opening of 19 new restaurants in 2024 and plans to expand to 40 more locations by 2025. This expansion is part of a broader strategy that has seen the franchise more than double its footprint in just two years, alongside a 46% increase in systemwide sales. The brand's aggressive growth includes entering new markets such as Louisiana, North Carolina, and Wisconsin, while also deepening its presence in established states like Florida, California, and Texas.

Underpinning this expansion are 27 new franchise agreements and the securing of master licenses for Western Canada and Egypt, setting the stage for both domestic and international growth. President Bob Andersen credits the brand's success to its dedication to high-quality Mediterranean cuisine and outstanding hospitality. Founded by a culinary-trained father and son team, The Great Greek Mediterranean Grill offers an elevated fast-casual dining experience, featuring authentic, freshly prepared Mediterranean dishes.

In 2024, the franchise achieved $73 million in systemwide sales, with a notable 43% increase in catering sales and growing popularity on third-party delivery platforms. The brand's achievements have not gone unnoticed, earning it the #15 spot on Franchise Times' Fast & Serious list and recognition as a Top Mover & Shaker by Fast Casual for two consecutive years. According to United Franchise Group CEO Ray Titus, the brand's growth mirrors a wider consumer shift towards fresh, flavorful, and healthier dining options.

With its commitment to authentic recipes, premium ingredients, and a innovative dining concept, The Great Greek Mediterranean Grill is establishing itself as a frontrunner in the fast-casual Mediterranean restaurant segment. For more information on their expansion, visit https://www.thegreatgreekgrill.com.

Curated from 24-7 Press Release

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