The strategic partnership between Everflow, a leading partner marketing platform, and Skimlinks, the world's largest commerce content monetization platform, marks a significant milestone in the affiliate marketing industry. This alliance is set to revolutionize how advertisers connect with premium editorial content publishers, creating unprecedented revenue opportunities. By tapping into Skimlinks' extensive network of over 60,000 publishers, including renowned media organizations like Condé Nast, Hearst, and Yahoo!, brands can now explore a wider array of publishing partners and revenue streams through the Everflow Marketplace.
Transparency and data accessibility stand at the core of this partnership. Advertisers leveraging Everflow's platform will gain access to detailed publisher metrics, including clicks, conversions, average order value, and conversion rates. This wealth of information empowers brands to craft more informed and effective affiliate marketing strategies. Gaurav Arora, Global Partnerships Director at Skimlinks, and Ed Ceballos, Vice President of the Partner Ecosystem at Everflow, both emphasized the innovative opportunities this collaboration brings to advertisers, enabling them to diversify their partner relationships and unlock new revenue streams.
Moreover, the integration facilitates direct relationships between Everflow clients and the Skimlinks team, offering expert guidance to optimize affiliate campaigns for better performance alignment. Dani Lyon, Head of Publisher Development at Everflow, pointed out the thousands of new revenue generation avenues now available to brands through this partnership. For businesses aiming to broaden their marketing reach and discover new monetization opportunities, the Everflow-Skimlinks partnership represents a leap forward in commerce content monetization, blending advanced tracking technology with an expansive network of premium publishers for a more sophisticated affiliate marketing approach.
