The Centre for Neuro Skills (CNS), renowned for its expertise in traumatic brain injury and stroke rehabilitation, has unveiled its first advertising campaign in over four decades. Dubbed 'Rethink Rehab', this initiative is designed to engage medical professionals, prospective patients, and their families across various platforms, including digital video, social media, and outdoor advertising. The campaign's striking visuals juxtapose the challenges of brain injury with uplifting narratives of recovery, underscoring CNS's commitment to enhancing patient autonomy and minimizing disability.
Ben Ashley, Associate Vice President of Marketing and Communications at CNS, highlighted the campaign's proactive approach to raising awareness about the organization's services. By leveraging a multichannel strategy, CNS aims to inform the public about the possibilities within neurorehabilitation before the need arises. A key component of the campaign is a 30-second video produced in collaboration with Moon Rabbit, an independent advertising agency. This poignant piece traces a mother's rehabilitation journey, illustrating her determination and the pivotal role of CNS's support in her recovery.
John Tenaglia of Moon Rabbit emphasized the campaign's focus on humanizing the discourse around rehabilitation, which often leans heavily towards clinical terminology. The 'Rethink Rehab' campaign employs a variety of mediums—digital banners, radio advertisements, social media content, and advertorials—to reach a broad audience. Launched on February 1, 2025, this initiative marks a significant step forward in public education about neurorehabilitation, showcasing the life-changing impact of specialized care through personal success stories and the promise of compassionate treatment.
