Ed Howie, founder of BTY Creative, and Justin McKenzie, host of The Building Texas Show, are leading a shift in how businesses approach branding and storytelling. Their collaborative efforts underscore the importance of authentic narratives in establishing a deep connection with audiences, moving beyond conventional product promotion to articulate a company's core purpose and identity.
Howie's expertise, shaped by working with renowned brands such as Chick-fil-A and H-E-B, has been instrumental in developing strategies that help businesses discover and project their most authentic selves. Through BTY Creative, Howie has demonstrated the power of thoughtful design and narrative in projects like the Greater: SATX branding initiative, showcasing how brands can engage powerfully with their communities.
McKenzie, on the other hand, leverages The Building Texas Show to highlight entrepreneurial stories that reveal innovative business strategies. His work with Das GreenHaus further illustrates the significance of creating supportive ecosystems for founders to thrive. Together, Howie and McKenzie advocate for a branding paradigm where success is measured by a business's ability to communicate its unique value and purpose effectively.
As Texas cements its position as a beacon of business innovation, the methodologies championed by Howie and McKenzie are setting a new standard for brand development. Their approach not only differentiates businesses in a competitive landscape but also transforms them into movements that resonate with customers and communities alike.
