Peter Ortiz, Chief Development Officer at Ascent Hospitality Management, has been appointed to the International Franchise Association's (IFA) Hispanic Latino Franchise Leadership Council (HLFLC), marking a significant step towards fostering Hispanic franchise ownership in the United States. With a rich background in restaurant brand development, Ortiz's expertise is expected to play a pivotal role in the council's efforts to empower Latino entrepreneurs through networking, education, and mentorship.
The HLFLC, an initiative under the IFA Foundation's Diversity Institute, is designed to address the increasing economic influence of Hispanic and Latino entrepreneurs within the franchise industry. By offering strategic support and opportunities, the council aims to facilitate professional growth and business development among underrepresented communities. Ortiz's extensive experience with brands such as Perkins American Food Co., Huddle House, Focus Brands, QDOBA, and Potbelly Restaurants positions him as a valuable asset to the HLFLC's mission.
Matthew Haller, President & CEO of the International Franchise Association, commended Ortiz for his dedication to advancing Hispanic and Latino entrepreneurship, noting his potential to significantly contribute to the organization's objectives. Similarly, Javier N. Solis, Chair and Founder of the council, highlighted Ortiz's capacity to catalyze progress and create opportunities for future franchise leaders.
Ortiz's involvement with the HLFLC is anticipated to influence the development of initiatives that promote inclusion and provide essential resources for Hispanic and Latino franchise professionals. This collaboration is expected to enhance the entrepreneurial ecosystem, offering a platform for growth and success in the franchise industry. For more information on the International Franchise Association and its initiatives, visit https://www.franchise.org.
