Better Trucks has launched Checkpoint, a proprietary address validation technology designed to tackle the pervasive issue of delivery errors in the e-commerce sector. This innovation comes at a critical time when the accuracy of last-mile delivery is more important than ever, with millions of parcels being delivered daily across the United States. The Checkpoint system represents a comprehensive solution to the problem of inaccurate addresses, which are responsible for up to 3 million misdeliveries each day, according to industry estimates.
The technology behind Checkpoint utilizes a multi-faceted approach to ensure delivery accuracy. It begins with artificial intelligence that cross-references addresses against multiple data sources, including Google Address Validation, to verify their correctness. In cases where automated validation is insufficient, a specialized team steps in to manually research and correct problematic addresses. This dual-layer approach significantly reduces the likelihood of delivery errors.
For addresses that remain unresolved after automated and manual validation attempts, Checkpoint introduces an innovative feature: sending an SMS to the recipient. This allows customers to verify or adjust their delivery details, including the option to pinpoint their exact location on Google Maps. This level of customer involvement in the validation process is unprecedented in the logistics industry and marks a significant step forward in ensuring delivery accuracy.
During the delivery phase, the Better Trucks Drive app employs geofencing technology to ensure that packages are only scanned for delivery within a close proximity to the verified address. This additional verification layer further minimizes the risk of misdelivery, enhancing both operational efficiency and customer satisfaction.
Mike Koleno, Better Trucks' Chief Technology Officer, highlights the economic impact of address validation, noting that incorrect addresses can increase delivery costs by approximately 30% due to returns. With Checkpoint, Better Trucks is not only addressing a critical logistical challenge but also offering a solution that could save companies significant resources while improving the overall customer experience. Available to all shippers using Better Trucks, which serves over 40% of U.S. households, Checkpoint is poised to set a new standard in delivery accuracy and reliability.
