Meridianbet, a division of Golden Matrix Group specializing in sports betting and iGaming, has achieved a notable recognition by being featured on Oracle's Global Customer Reference Page. This accolade underscores Meridianbet's innovative application of AI-driven marketing and automation technologies, setting a benchmark in the industry. As the sole betting company from Southeast Europe to earn this distinction, Meridianbet's inclusion highlights its advanced technological capabilities and customer engagement strategies.
The recognition by Oracle, a leader in enterprise technology, is a testament to Meridianbet's development of a real-time marketing system. This system leverages Oracle's enterprise tools to perform instant customer segmentation and deliver personalized engagement. By analyzing player activity patterns, the AI-powered platform identifies the most effective moments for targeted interactions, thereby enhancing customer retention and marketing efficiency. This approach represents a significant departure from generic promotional strategies, offering instead highly personalized offers based on individual player preferences and behaviors.
Meridianbet's technological innovations are not limited to enhancing consumer experiences. The company also provides scalable solutions for B2B partners, enabling them to optimize customer acquisition costs, personalize user interactions, and improve retention strategies. This dual focus on both consumer and business applications demonstrates Meridianbet's comprehensive approach to leveraging technology for competitive advantage.
What sets Meridianbet apart is its ownership of its technological infrastructure from the ground up, a rarity in the gaming industry where only about 5% of companies can claim such autonomy. This unique position facilitates rapid innovation, seamless integration of AI technologies, and sustained operational efficiency. Furthermore, Meridianbet's recent acquisition of a Brazilian operating license, following one of the industry's most stringent tech certification processes, further validates its technological prowess and commitment to regulatory compliance.
The listing on Oracle's Global Customer Reference Page not only celebrates Meridianbet's achievements but also signals the growing importance of AI and automation in the sports betting and iGaming sectors. By continuing to prioritize technology and innovation, Meridianbet is poised to maintain its leadership position and drive future growth in these dynamic industries.
