Signarama, recognized as the world's leading sign and graphics franchise, is gearing up for a year of technological innovation and expansion in 2025. This follows a successful 2024, marked by strategic growth and the development of new programs. The franchise network ended the year with notable accomplishments, including the signing of 72 new franchise agreements and the launch of 15 new locations in Texas and Colorado. Additionally, franchise renewals in New York, Connecticut, and Pennsylvania underscored the brand's stability and the confidence of its franchisees.
At the heart of Signarama's strategy for 2025 is the integration of artificial intelligence (AI) across its operations. The planned AI initiatives are set to revolutionize the franchise's approach to design, inventory management, and marketing. By automating design assistance, implementing smart inventory systems, and utilizing predictive marketing analytics, Signarama aims to enhance operational efficiency, cut costs, and elevate customer satisfaction throughout its network.
President A.J. Titus has underscored the company's dedication to innovation, pointing to improved training programs and technology integration as pivotal to future growth. Signarama is committed to bolstering its educational offerings, including the P3 (Peer, Profit, Performance) Program and Masters Academy. These programs equip franchisees with essential skills in production efficiency, sales strategies, and profit maximization.
Looking ahead, Signarama has set ambitious targets for domestic expansion, aiming to operate 400 U.S. locations by the end of 2025. The franchise will also commemorate significant milestones, such as the 25 and 27-year anniversaries of several locations across the United States and internationally. Signarama's focus on growth and technology mirrors wider trends in the sign and graphics industry, cementing its position as a forward-thinking leader in a global market valued at $49 billion.
