Mahana Fresh has launched the 'Shrimply Paradise' promotion, featuring a series of shrimp-centered bowls and a sweepstakes offering customers the chance to win a trip to Hawaii. This campaign, running until April 30, 2025, showcases Prime Shrimp as the star ingredient, with a new shrimp-centered bowl offered each month. The promotion includes four rotating flavors: Cajun, Honey BBQ, Lemon Pepper, and Spicy Creole, each available for four weeks as part of Mahana Fresh's customizable Build Your Own bowls and wraps.
In collaboration with Prime Shrimp, Mahana Fresh is offering customers the opportunity to enter a sweepstakes for a week-long vacation to Hawaii, including airfare and luxury hotel accommodations for two. Entries can be submitted by ordering a Shrimp Bowl through the Mahana Fresh app or scanning the app after an in-store purchase. Additionally, monthly prizes at each location include free bowls or wraps for a year for one winner per location.
The 'Shrimply Paradise' campaign reflects Mahana Fresh's commitment to celebrating global flavors in a healthy format, as stated by CEO Dave Wood. The promotion is part of the company's broader strategy to attract health-conscious consumers with customizable meals, gluten-free dessert options, and craft beer and kombucha on tap at its locations. With restaurants in several states, Mahana Fresh is in an expansion phase, incorporating Hawaiian culture into its restaurant designs to create a unique dining atmosphere.
This promotion represents a significant marketing effort for Mahana Fresh, aiming to increase customer engagement and brand awareness. By offering a high-value prize, the company seeks to drive app downloads and repeat visits, potentially boosting customer loyalty and sales. The campaign also highlights how fast-casual restaurants are adapting to attract customers in a competitive market through limited-time menu offerings and sweepstakes.
Customers interested in the 'Shrimply Paradise' promotion can download the Mahana Fresh app for updates on new bowl flavors and exclusive offers. More information about Mahana Fresh's menu and locations is available at https://www.MahanaFresh.com.
