Apple Rush Company, Inc. has marked a significant milestone with the completion of its Lena Brewery expansion, a move that substantially boosts its production capabilities. This phase two expansion introduces specialized areas dedicated to the brewing of botanical beverages and beer, underpinned by stringent fermentation control to ensure product quality. The upgraded facility is now equipped with a 70-ton chiller, an additional 200 barrel capacity specifically for botanical beverages, and a state-of-the-art inline carbonation system tailored to meet the company's unique production needs.
These enhancements are not just about scaling up; they represent a strategic leap forward, enabling the production of up to 30,000 cans daily. With ambitions to scale production to one million cans per month during a standard five-day work week, the company is laying the groundwork for significant growth. CEO Tony Torgerud has underscored the importance of this expansion, pointing to the considerable capital investment and the development of a skilled team as key factors in reaching this milestone. The potential to extend operations to a seven-day work week is also on the table, a move that could further enhance production efficiency and investor returns.
Beyond the immediate production boost, Apple Rush Company is eyeing broader horizons. The company is in the midst of executing an aggressive growth strategy that includes updating multiple production sites and launching a comprehensive social media and public relations campaign. While maintaining a strong focus on its existing product lines, Apple Rush is also exploring new opportunities within the burgeoning botanical beverage category. With over 50 years of experience in the natural beverage industry, the company is poised to strengthen its position as a leading distributor of organic and natural products, including its anhydrous hemp oil offerings, across the nation.
For more information on Apple Rush Company's expansion and its implications for the beverage industry, visit https://www.applerush.com.
