VinFast, a dedicated electric vehicle manufacturer, has seen remarkable growth in the global EV market, thanks to its emphasis on after-sales service and customer support. The company delivered 21,912 electric vehicles in the third quarter of 2024, a 66% increase from the previous quarter and a 115% rise compared to the same period in 2023. This growth is a testament to the effectiveness of VinFast's strategy in addressing the concerns of potential EV buyers.
In the U.S. market, VinFast has introduced a segment-leading warranty policy for its electric vehicle models. The D-segment SUV VF 8 comes with a 10-year, 125,000-mile vehicle warranty and a 10-year, unlimited-mileage battery warranty for non-commercial use. Additionally, the company offers mobile services and 24/7 emergency roadside assistance, ensuring comprehensive support for its customers. The E-segment SUV VF 9, now available for delivery across California retail stores and dealerships, also features a 10-year, 125,000-mile warranty. VinFast is further enticing customers with attractive lease options for the first 100 VF 9 vehicles delivered in the U.S., with rates as low as $529 per month for qualified lessees of the Plus version.
To accommodate its expanding customer base, VinFast is rapidly increasing its dealership network across the United States. The company has partnered with 36 dealerships across 15 states, aiming to provide a premium EV ownership experience. This expansion is part of VinFast's broader strategy to ensure that customers have access to reliable after-sales service and support.
VinFast's success extends beyond the U.S. market. In Vietnam, the company has emerged as the best-selling automotive brand, delivering over 51,000 EVs from January 1 to October 31, 2024. This achievement is largely due to VinFast's customer-centric approach and its investment in after-sales service. As of November 2024, VinFast operates the largest service workshop network in Vietnam, with 111 service workshops nationwide. The company plans to expand this network to at least 200 workshops by the end of December 2024, further cementing its leadership in after-sales service in the country.
Phan Thanh Man, a Vietnamese auto market analyst, praised VinFast for its proactive investment in service infrastructure, which has enabled the company to quickly gain significant market share in Vietnam. As VinFast continues its global expansion, it remains committed to adapting its strategies to meet the specific needs of each market while maintaining its core philosophy of prioritizing customer experience. This approach, combined with its focus on after-sales service, positions VinFast as a key player in the global electric vehicle revolution.
The success of VinFast's strategy highlights the critical role of comprehensive after-sales support in promoting EV adoption. As the electric vehicle market grows, manufacturers that prioritize customer satisfaction and long-term support are likely to gain a competitive advantage and drive the transition to sustainable transportation. For more information on VinFast's offerings, visit https://vinfastauto.com.
