AdvicePay, a platform specializing in billing, payments, and compliance for fee-for-service financial planning, has been honored with the 2024 ThinkAdvisor Luminaries Firm Award for Industry Disruption. This accolade highlights the company's role in transforming financial planning services through innovative features such as the Reviewer role and Attestations, aimed at streamlining operations and ensuring compliance.
The company's recent integration with eMoney facilitates a seamless experience for advisors by enabling single sign-in and improved navigation between platforms. This effort is part of AdvicePay's broader strategy to collaborate with fintech leaders like DocuSign, Wealthbox, Salesforce, and Pontera, thereby enriching the ecosystem for financial advisors.
Kelsey Lewis, President of AdvicePay, shared her pride in the team's dedication to supporting firms in adopting fee-for-service planning. The company's growth metrics, including a 36% increase in advisor numbers among enterprise customers and over 1.5 million transactions processed, underscore the tangible impact of its innovations.
The ThinkAdvisor Luminaries awards, with an expanded fintech category this year, recognized AdvicePay among 85 winners out of 242 finalists, spotlighting the critical role of technology in advancing the financial advisory sector. AdvicePay's achievements reflect the industry's shift towards fee-for-service models, promoting transparency and aligning advisor-client interests.
For financial planning firms exploring fee-for-service models, AdvicePay offers a robust platform to manage operational complexities, signaling its continued leadership in driving industry innovation and shaping the future of financial planning services.


