The golf industry is undergoing a significant transformation thanks to Bottle Inc., a South Korean startup that has introduced Tee Mart, an automated platform designed to streamline every aspect of the golfing experience. From booking and payment to check-in and food and beverage purchases, Tee Mart is making golf more accessible and affordable, particularly for Millennials and Gen Z. This digital shift comes at a time when golf's popularity is on the rise, especially post-COVID-19, highlighting the need for innovation in the sector.
CEO Seungsoo Han of Bottle Inc. emphasizes the importance of this digital transformation, noting the potential for growth in the golf market as national incomes rise. The company's time-deal commerce model, similar to prepayment systems in the lodging industry, allows customers to enjoy golfing services at lower prices while helping golf courses reduce vacancy rates and increase revenue. This model is particularly appealing to price-sensitive younger demographics, aiming to democratize golf by making it more affordable for college students and young professionals.
Since its full launch in August 2023, Tee Mart has quickly expanded its presence to approximately 30 golf courses in South Korea, accounting for about 10% of the country's total. The platform's impressive repurchase rate of 25% underscores its success in meeting customer needs and fostering loyalty. A key feature of Tee Mart is its use of AI technology to dynamically adjust pricing in real-time, optimizing both revenue for golf courses and satisfaction for players.
Located in Pangyo, a hub for IT talent and startup initiatives, Bottle Inc. has leveraged its environment to drive innovation in the golf industry. By replacing traditional post-payment systems with a prepayment model, the company is setting new standards for efficiency and accessibility in golf. This approach not only makes the sport more appealing to a broader audience but also positions Bottle for potential expansion into other markets where digital transformation in golf is still lagging, such as Japan and Southeast Asia.
The implications of Bottle Inc.'s innovation extend far beyond pricing and convenience. By making golf more accessible and efficient, Tee Mart has the potential to reshape the industry's future, encouraging greater participation and shifting perceptions of golf from an exclusive pastime to a more inclusive recreational activity. As Bottle continues to grow and explore international opportunities, its digital solutions could redefine how golf courses operate and how people engage with the sport worldwide.
