Peru has once again highlighted its global tourism excellence by winning three significant titles at the 2024 World Travel Awards (WTA). The country was named the World's Leading Culinary Destination for the twelfth time and the World's Leading Cultural Destination for the sixth time, with the Historic Sanctuary of Machu Picchu also being honored as the World's Leading Tourist Attraction for the sixth time. These awards underscore Peru's dedication to promoting its rich cultural heritage and gastronomic diversity on the international stage.
The recognition of Machu Picchu is particularly noteworthy, as it not only celebrates the site's historical significance but also its achievements in sustainability, being the first tourist destination to receive international carbon-neutral certification. This sets a global standard for responsible tourism practices. Ricardo Limo, executive president of PROMPERÚ, attributed these successes to the collective efforts of the public and private sectors, along with the Peruvian people, in showcasing the country's attractions to the world.
Collaborative initiatives by the Ministry of Foreign Trade and Tourism (MINCETUR) and PROMPERÚ have played a pivotal role in promoting Peru's natural beauty, culture, and gastronomy, attracting international visitors and earning prestigious accolades. Furthermore, Peru's official tourism website, Peru.travel, was awarded Latin America's Best Tourism Authority Website at the World Travel Tech Awards 2024, demonstrating Peru's commitment to digital innovation in tourism promotion.
Established in 1993, the World Travel Awards are among the most esteemed honors in the travel industry, with winners selected through public online voting and expert input. Peru's consistent recognition since 2009 reflects its growing prominence in global tourism and the effectiveness of its promotional strategies. These awards are expected to further enhance Peru's tourism sector, boosting its international profile and encouraging continued improvement in its tourism offerings, thereby attracting more visitors and generating economic benefits.
For travelers and industry professionals, Peru's achievements at the 2024 World Travel Awards affirm its status as a premier destination for culinary delights, cultural experiences, and historical exploration. As the global tourism industry evolves, Peru's excellence in these areas positions it as an essential destination for those seeking authentic and enriching travel experiences.
